Wembley Stadium Mobile Phone App



To leverage the current Wembley Stadium app to give attendees better discovery of the stadium facilities and to simplify the process of purchasing concessions and merchandise from the counter and their seats.




OVERVIEW



During a 2 week sprint our team of 4 researched, re-designed, tested and iterated the current wembley mobile phone app to give game attendees tools to better discover everything the stadium has to offer and to simplify the processes for purchasing concessions and merchandise both at the counter and from their seats.







the TEAM:





AMAR PUNI

- ME -



Immogen HUbbard



Jem Musa



Fiona warner



OUR ROLE

UX RESEARCHER's

&

UX DESIGNER's




HOW We got there?.



TOOLS



Papers


Sharpies


Scissors


Tape


Post-it-notes


InVision


Sketch


Omnigraffle



THE Problem



Because of the size of the stadium people found it hard to navigate their way around. The current app offers very limited information in terms of navigation and assistance with delivery or orders. Queuing is also a major problem which we needed to try and rectify while re-designing the app. As the current app is more of an information tool, we were able to easily identify some key feature that will help enhance the in-stadium experience.



SKILLS



Business Analysis


Competitive Analysis


User Research


User Interviews


User Flows


Sketching


Paper Prototyping



Hypothesis



Enhance the existing app with more proactive features to assist users.


Provide information to the user on demand


Help users navigate the stadium to find and use all stadium facilities


Proactively offer ways of avoiding long queues


Incorporate in-seat ordering to prevent users from missing any game action


We believe that adding an in-seat order function with collection or delivery will alleviate the stress of queuing and missing the event.




What we dID



Research & TaSk Analysis





In order for us to understand what the users think and feel we created a task analysis of a few user journeys - a user arriving at the stadium, a user finding a food stall, a user ordering & buying food and a user navigating to their seat. This helped us identify some pain points associated with these journeys. This put us in a good position to start our designing process.



Designed





As a team we decided to conduct a design studio on the flow which was the most complicated, which was the ordering of food/merchandise. The design studio allowed us to brainstorm all of our ideas. This was a time-boxed session which meant that we were able to go through a few iterations of sketches. This design studio allowed us to create our screens so we were ready to start testing our 1st iteration.



Tested





We went onto conduct some user testing which allowed us to gain some feedback in our approach. This helped us make the relevant changes to help make the user experience more enjoyable.



Iterated





From our initial design studio sketch on the far left, we went out and conducted testing at each evolution of our screens. This allowed us to make relevant changes and further refine our screens to a state which users were happy with. In this example we intergrated a traffic light system into the queing time for collecting food/merchandise from a collection point. This allowed users to visualise the waiting time i.e the time in green will indicate the point with the least waiting time while the red will indicate the longest wait time.



" PERFECTION IS ACHIEVED NOT WHEN THERE IS NOTHING MORE TO ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY. "

antoine De saint-exupery



The ReSULT





PROTOTYPE & CASESTUDY
The fully functioning prototype is available for you to view on InVision
For the prototype & further reading on this project for the 'next steps' please view my casestudy & portfolio links below.


PROTOTYPE
CASESTUDY